Miami Sample

Miami Sample runs weekly online sample sales from well-known brands - up to 90% off, new drops every week. They had a clear business model but a digital presence that didn't match the energy of what they were actually doing.

We built the brand and the store from scratch. Starting from a single brush-stroke logo, we developed a full visual language - dual-font system, hand-drawn icons, and an electric yellow that signals sale without signalling cheap - designed to hold together regardless of which brand's photography lands on the page each week.

Urgency isn't a marketing trick for a sample sale business - it's the product. Countdown timers, low-stock indicators, and sold-out states were designed as a cohesive system, not afterthoughts.

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