Salt

Salt was created for people who train hard and show up every day. Its founders went looking for a proper recovery formula in Israel and couldn't find one: local hydration drinks were high in sugar and low in salt. So they built their own, a precise, salt-rich electrolyte powder with zero sugar, developed with scientists, nutritionists, and physiology experts. They needed a store that could make that case to athletes from the first scroll.

We worked with the brand on strategy, then designed and built the store from scratch. The strategy was to lead with the formula: the homepage opens with the sodium, potassium, and magnesium levels and the zero sugar before anything else, so the difference from sugary sports drinks is clear right away. The navigation is kept to three paths, Shop, Science, and Our Story, so shoppers can buy straight away or dig into the research and the reason the brand exists.